Mission
· Our mission is to provide a unique hospitality experience, where the rich history of the interior of Portugal blends with the refinement of the arts and a love for leisure, celebrating the local culture and offering memorable moments to our guests.
Key Points:
· Authenticity: Highlight the local history and culture, reflecting the essence of inland Portugal.
· Memorable: Create experiences that guests will cherish and remember.
· Comfort and excellence: Maintain the standards of a 4-star hotel, aligned with our unique branding.
· Celebration: Promote the heritage of inland Portugal through our “Arts and Leisure” concept.
Vision
· To be a leading destination in the charm tourism sector in Portugal, recognised for its ability to harmonise the preservation of historical heritage with an authentic cultural and leisure offer, inspiring our guests to discover the beauty and authenticity of the country’s interior.
Key Points:
· Recognition: Striving to be a leader in the sector, recognised for the authenticity and quality of our gastronomy.
· Preservation: Valuing and protecting our historical and cultural heritage.
· Unique Experience: Offering something distinctive and special, promoting the art of Master Cargaleiro, which is strongly represented in the hotel, as well as the history of Queen D. Amélia and her visit to Castelo Branco with King D. Carlos.
Values
· Hospitality: Welcoming our guests with our art of hospitality.
· Tradition: Honouring the history and culture of Castelo Branco and Beira Baixa.
· Quality: Striving to achieve excellence in all the services we provide to our guests.
· Sustainability: Respecting the environment and our community by implementing measures and participating in programmes that promote responsible and sustainable tourism. We also train our employees to be sensitive to the importance of these issues.
· Authenticity: Offering genuine experiences that add value to our visitors.